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Social Media

Downtown Accounts

• Facebook:
  • Facebook: @DowntownStCatharines
    • Used to share organic posts, events, reshare posts that contain important updates on BIA Members and/or the Downtown Area as a whole.
    • Facebook Community Group: My Downtown St. Catharines
      • Intended for BIA Members and Community Members to share updates, promotions, and connect on all things Downtown St. Catharines
    • Facebook BIA Member Business Group: St. Catharines Downtown Association Business Members Group
      • Intended for updates for BIA Members only posted and/or reshared from SCDA office only
• Instagram:
  • Instagram: @DowntownStCatharines
    • Used to share organic posts, updates, and events happening in the CORE
  • Instagram Stories
    • To have your post reshared in a story you must tag @DowntownStCatharines. Shares are limited to 1-2 times per week at the discretion of Marketing & Communications Director. Some exceptions may apply. See below.
  • Threads: @DowntownStCatharines
• X (Twitter): @DT_StCatharines
  • Used to share organic posts and repost important updates that may affect BIA Members or the Downtown Area
• LinkedIn: St. Catharines Downtown Association
  • Used to share organic posts and repost important updates about BIA Members and the Downtown Area
• Tik Tok: @DowntownStCatharines
  • Used by our Social Media Interns to create content that promotes BIA Members and the Downtown Area

Social Media Policy

The purpose of the St. Catharines Downtown Association (SCDA) Digital Communications and Social Media Policy is to establish guidelines for the use of social media and other digital communications (e.g., email) within the organization. This includes the selection of channels, content-sharing practices, tone and voice, and response protocols. The strategy will be reviewed and updated annually to adapt to changes in the social networking landscape.

For branding please refer to the Branding Guidelines Policy (currently being reviewed, will be released soon)

Facebook Community Group

Please share as much as you would like to the My Downtown St. Catharines Facebook Community Group.

Feature Post

The role of a BIA is to promote the area as a whole and attract people to the Downtown. The SCDA tries its best to welcome and highlight all businesses in the Downtown Area. If you would like your business to be featured please reach out to the Marketing & Communications Director at Kat@MyDowntown.ca

Reshares on Stories

BIA members must tag @DowntownStCatharines in their Instagram stories to be considered for sharing. Stories without tags will not be shared, with exceptions outlined below.

Frequency of Sharing

Each business can have their stories shared a maximum of 1-2 times per week to ensure balanced exposure.

Exceptions

Stories may be shared without tagging or more than 1-2 times a week for:

• Request outside of tagging: At times community members and businesses request reshares via alternate means such as email, phone calls, in-person, DM, etc.
• Important Updates: Time-sensitive information affecting the community.
• SCDA Marketing Posts: Official SCDA campaigns or promotions. Businesses that participate in SCDA events & promotions will likely be included in marketing efforts that may require additional shares at the discretion of the Marketing & Communications Director.
• Event Promotion: Stories related to events driving foot traffic downtown may qualify for a reshare even without a tag as a boost to promote the event.
• Collaborative Campaigns: Joint promotions involving multiple organizations may create a situation where a particular business may get extra shares without needing to tag so long as the represent, frequency will be monitored at the discretion of the Marketing & Communications Director.
• Seasonal Campaigns: High-traffic seasons may require extra exposure, ie Holiday promotions, gift guides, trending media, holiday hours, etc, may be curated at the discretion of the Marketing & Communications Director.
• Special Announcements: Major launches or changes.

Events

Grape & Wine Grande Parade

Halloween

Giving Back

Out of the Cold

More About Member Resources